Tram
Chu
Crafting strategic narratives that bridge the gap between human desire and business growth.
Six Years of Intentional Growth
What started as a content internship in 2019 became a six-year journey of mastering every dimension of marketing at OpenCommerce Group — from crafting stories to shaping strategy, managing partnerships, and ultimately owning P&L decisions.
Based in Hanoi, Vietnam, I specialize in brand-building, partnership marketing, and business strategy — connecting market insights to human narratives that drive measurable growth. My work spans 15+ global brands, delivering consistent results across complex, fast-moving markets.
"Effective marketing isn't about shouting the loudest; it's about whispering the right message into the right ear at precisely the right moment."
Experience
Marketing Manager
Full-time · OpenCommerce GroupLeading the full marketing function — brand strategy, campaign execution, team leadership, and cross-functional alignment to drive growth across global markets.
P&L Manager
Full-time · OpenCommerce GroupOwned profit and loss responsibilities for key product lines. Balanced marketing investment with revenue targets, optimizing budgets for sustainable ROI.
Partnership Manager
Full-time · OpenCommerce GroupBuilt and scaled strategic alliances with global brands. Identified synergistic opportunities, negotiated terms, and managed long-term partnership ecosystems.
Marketing Specialist
Full-time · OpenCommerce GroupExecuted integrated marketing campaigns, managed content calendars, and translated brand strategy into actionable day-to-day marketing operations.
Content Writer
Internship · OpenCommerce GroupWhere it all began. Crafted compelling brand narratives, sharpened editorial instincts, and developed an instinct for audience-first storytelling that still underpins every strategy today.
Strategic Core
A multi-disciplinary approach to modern brand challenges, blending data-driven insights with creative intuition.
Marketing Strategy
Developing comprehensive roadmaps that align brand identity with market opportunities and long-term business goals.
Branding
Strategic Planning
Future-proofing brands through rigorous analysis and adaptive frameworks.
Partnership Marketing
Building synergistic alliances that amplify reach and create unique value propositions for diverse audiences.
Business Strategy
Integrating marketing initiatives with operational excellence to drive measurable ROI and sustainable expansion.
Awards & Honours
Champion
Business Challenge SS5
Awarded by the University of Economics and Business (UEB), Vietnam National University. Recognized for outstanding strategic business acumen and competitive problem-solving in a national-level challenge.
Top 8 Finalist
Marketing on Air 2020
Selected among top finalists in Marketing on Air, a prestigious competition hosted by MGC at the National Economics University. Demonstrated creative marketing strategy, brand storytelling, and competitive campaign thinking.
Education
Academic foundations that underpin a career built on analytical rigour and creative strategy.
National Economics University
Bachelor of Investment Economics
NEU Vietnam · Hanoi
Studied investment economics with a focus on financial analysis, market dynamics, and strategic decision-making — a rigorous analytical foundation that directly informs data-driven marketing strategy today.
NEU Youth Festival 2019
Contributed to organizing one of the university's flagship youth events — building early experience in event marketing, community engagement, and large-scale campaign coordination.
VOGE Talk 2: Gender in Technology
Participated in a panel-driven initiative examining gender representation in the tech industry — developing stakeholder communication, research synthesis, and public discourse skills.
Ready to evolve your brand?
Whether you're building a new brand from scratch, scaling into new markets, or rethinking your marketing strategy — let's find the signal in the noise together.